Logo Design - The cornerstone of your business

Logo Design - The cornerstone of your business

Over the years at Big on Media we have developed our own unique approach to creating outstanding logo designs, taking where logo design finishes and Branding begins. When we create a logo, it must be able to stand on its own and still convey certain core values of its brand. We achieve this by truly understanding what the logo has to symbolise and the values it has to represent.

  • Discovery - we start by getting to know the client, their business goals, values, and personality of the people that work there in order to ensure the logo encompasses the company's culture
  • Research - we identify how your competitors are performing and learn more about your industry
  • Customer Profiling - we learn about your customers and who you cater for to ensure the logo will connect with that audience
  • Application - How are your going to apply your logo? The ways in which you choose to display the logo can influence the design of the logo
  • Sketch - pen and paper is the fastest way to iterate through a range of logo options and highlight weak ideas
  • Drafts - we move forward with the most promising ideas. A few of these may be 'out there' from your expectations as we want you to stand out from your competitors  
  • Refinement - our clients choose the drafts they would like to see developed further which may be one or more depending on the client and logo mock ups may be produced to show how the logo will look in various scenarios

As you can imagine, a great logo is not the end but the beginning of a great brand identity.

Business stationery, signage, vehicle branding and many other communication tools have to be designed so they all send a unified brand message. Identity development makes that happen in which all important logo applications are designed. We can then document and standardise every aspect of your brand identity in a brand guidelines book, known simply as “brand book”.


Registered in England,
Company Number: 09878028
VAT Number: 286589436

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+44 (0) 1302 455815

6 Sunderland Street,
DN11 9QJ


+44 (0) 1302 455815

6 Sunderland Street, Tickhill,
Doncaster DN11 9QJ