LOGO - BRAND - WEBSITE
Brand Book, Digital Brand Guidelines, Logo, Website, Graphic Design, Business Cards, Letterhead, Website
We were really excited to work with Lydia and Arman from The Herbalists. After taking over a tradtional local herbalist business with 80 years of history they came to us to help them realise their lofty ambition. They want to share their passion for herbal studies and champion the natural approach to healing - so we brought the company radically up to date with a modern brand which embraces the online format with a clean, simple to use website.
The brief set us the challenge of creating a new modern look, whilst maintaining a strong sense of local heritage.
We started by looking at the logo for The herbalists. It needed to be a badge of quality that can be broadly applied across the brand. Our creative team got to work and produced a logo and badge that blended bold simplicity with the classic symbol synonymous with medicine, the pestle and mortar; which was combined with a classic serif font to achieve the perfect balance of modern and traditional aesthetics.
Creating a fresh new brand for The Herbalists has been a great experience; working collaboratively with Lydia and Arman we’ve created a clean and minimal modern brand and ecommerce website with traditional character and values that differentiates them. The Herbalists have now got a brand to attract the next generation of Herbalists and people seeking optimal health as well as extending their reach to a global market through a simple to use modern ecommerce website.